Nickle Team

The problem

The average new agent gets a desk, a phone, seven logins, a webinar, and a contract class, then gets sent off to take over the world. It's no surprise that over 80% of agents are out of the business within two years.

I watched it happen up close. Growing Nationwide, we hired and trained more than 1,800 real estate professionals, around 700 a year from our licensing school at our peak. No amount of spending changed the 80/20 split.

A CrossFit model for real estate

The first time I walked into a CrossFit class, I knew exactly why I was there and what to do for the next 45 minutes. If my form was off, a coach fixed it, and I walked out done.

Nickle works the same way. A clear daily plan, proven scripts and presentations, and people who correct your form, so you're never guessing what to do next.

How it started

I planned Nickle with Ben Kinney's help in 2019 and launched it in April 2020, in the middle of lockdowns, with eight agents. We sold $100 million in our first 18 months, and agents who hadn't been producing became some of the best in the business. We've refined the system every year since.

Your side of the deal

• Your sphere in our CRM on day one, at least 200 names
• Two open houses a week, one of them on the weekend
• 150 calls a day, after you finish our 1,000-call challenge
• Our scripts, presentations, and systems, used the way they're taught

Our side of the deal

• Leads from our listings, online leads, ISA appointments, and referrals, earned by following the system
• Staff and systems that handle transactions, marketing, and the admin work most agents do alone
• Coaching, training, mentorship, and accountability every week
• The tools I built for my own teams, including Rig
• eXp Realty's revenue share and stock opportunities

Room to grow

• At 3 to 4 deals a month, we help you add a showing agent and send you more business
• At 6 deals a month, I pay half of your assistant
• At 8 deals a month, you add more leverage and run a team within the team
• Beyond that, become an expansion partner, open a Nickle Team in a new city, and invest in real estate with me

What it takes

Be coachable and stay coachable. Follow the system. Own your outcome. Work hard, play for the team, and stay humble. Our agents commit to a listing and a pending in their first 30 days.

What following the system looks like

The average agent with ten years in the business closes 8 to 12 homes a year. Our top new agents have closed 24 to 75 in their first full year on the team. One agent held 26 open houses in a single month and sold 79 homes in her first year.